/* ============================================================================= BEAUTY WEBSITE IN A DAY — DESIGN SYSTEM ============================================================================= One stylesheet, no framework. Organised as: 1. Tokens (colors, type, spacing) 2. Reset / base 3. Typography 4. Layout primitives 5. Buttons 6. Header / Footer 7. Components 8. Sections 9. Application form 10. Utilities / motion 11. Responsive ========================================================================== */ /* 1. TOKENS ----------------------------------------------------------------- */ :root { /* Palette — warm honey-neutral, editorial. Restrained by design. */ --ink: #1c1710; --ink-soft: #463d31; --muted: #8a7d69; --paper: #fcf8f0; /* warm ivory */ --cream: #f4ead8; /* honey cream */ --sand: #ecdcc0; /* warm sand */ --line: #e8dcc4; --accent: #b06a3a; /* warm clay / honey — small accents + CTA arrow */ --accent-soft: #c98b57; --white: #ffffff; --ok: #2f6f4f; --err: #a23b2e; /* Typography */ --font-display: "Fraunces", "Iowan Old Style", "Palatino Linotype", "Times New Roman", serif; --font-sans: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Helvetica, Arial, sans-serif; /* Fluid type scale */ --step--1: clamp(0.82rem, 0.79rem + 0.15vw, 0.9rem); --step-0: clamp(1rem, 0.96rem + 0.2vw, 1.125rem); --step-1: clamp(1.2rem, 1.12rem + 0.4vw, 1.5rem); --step-2: clamp(1.5rem, 1.36rem + 0.7vw, 2rem); --step-3: clamp(1.95rem, 1.7rem + 1.25vw, 3rem); --step-4: clamp(2.4rem, 1.95rem + 2.25vw, 4.25rem); --step-5: clamp(2.9rem, 2.1rem + 4vw, 5.75rem); /* Spacing */ --space-2xs: 0.5rem; --space-xs: 0.75rem; --space-sm: 1rem; --space-md: 1.5rem; --space-lg: 2.5rem; --space-xl: 4rem; --space-2xl: 6rem; --space-3xl: 9rem; --container: 1180px; --container-narrow: 780px; --radius: 4px; --radius-lg: 10px; --header-h: 76px; --ease: cubic-bezier(0.22, 1, 0.36, 1); --shadow-soft: 0 30px 80px -40px rgba(23, 19, 15, 0.35); --shadow-lift: 0 40px 120px -50px rgba(23, 19, 15, 0.45); } /* 2. RESET / BASE --------------------------------------------------------- */ *, *::before, *::after { box-sizing: border-box; } * { margin: 0; } html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; scroll-padding-top: calc(var(--header-h) + 20px); /* clip (not hidden) contains stray horizontal overflow without turning / into a scroll container — keeps window.scrollY working. */ overflow-x: clip; } body { font-family: var(--font-sans); font-size: var(--step-0); line-height: 1.65; color: var(--ink); background: var(--paper); -webkit-font-smoothing: antialiased; text-rendering: optimizeLegibility; overflow-x: clip; } img, picture, svg, video { display: block; max-width: 100%; } img { height: auto; } a { color: inherit; text-decoration: none; } button { font: inherit; color: inherit; cursor: pointer; } input, select, textarea, button { font-family: inherit; font-size: 100%; } :focus-visible { outline: 2px solid var(--accent); outline-offset: 3px; border-radius: 2px; } ::selection { background: var(--ink); color: var(--paper); } .skip-link { position: absolute; left: -999px; top: 0; z-index: 200; background: var(--ink); color: var(--paper); padding: 0.75rem 1.25rem; } .skip-link:focus { left: 12px; top: 12px; } /* 3. TYPOGRAPHY ---------------------------------------------------------- */ h1, h2, h3, h4 { font-family: var(--font-display); font-weight: 400; line-height: 1.08; letter-spacing: -0.015em; font-optical-sizing: auto; /* Force lining figures so "$750" sits on the baseline even in a fallback serif (Fraunces uses lining figures by default). */ font-variant-numeric: lining-nums proportional-nums; color: var(--ink); text-wrap: balance; } .price-figure, .pillars b, .step__num, .step__callout, .risk-step b { font-variant-numeric: lining-nums proportional-nums; } .h-display { font-size: var(--step-5); line-height: 1.02; } h1, .h1 { font-size: var(--step-4); } h2, .h2 { font-size: var(--step-3); } h3, .h3 { font-size: var(--step-1); font-weight: 500; letter-spacing: -0.01em; } h4, .h4 { font-size: var(--step-0); font-weight: 600; font-family: var(--font-sans); } p { text-wrap: pretty; } .eyebrow { font-family: var(--font-sans); font-size: 0.72rem; font-weight: 600; letter-spacing: 0.22em; text-transform: uppercase; color: var(--accent); } .section--ink .eyebrow { color: var(--accent-soft); } /* small centered tick above centered eyebrows */ .section-head--center .eyebrow::after, .vsl-hero .eyebrow::after { content: ""; display: block; width: 26px; height: 2px; background: var(--accent); margin: 0.7rem auto 0; opacity: 0.7; } .lede { font-size: var(--step-1); line-height: 1.5; color: var(--ink-soft); font-weight: 400; letter-spacing: -0.005em; } .muted { color: var(--muted); } .serif { font-family: var(--font-display); } .accent-word { font-style: italic; } /* 4. LAYOUT PRIMITIVES ------------------------------------------------- */ .container { width: 100%; max-width: var(--container); margin-inline: auto; padding-inline: clamp(1.25rem, 5vw, 3rem); } .container--narrow { max-width: var(--container-narrow); } .section { padding-block: var(--space-2xl); } .section--tight { padding-block: var(--space-xl); } .section--hero { padding-block: calc(var(--header-h) + var(--space-xl)) var(--space-2xl); } .section--ink { background: var(--ink); color: var(--paper); } .section--cream { background: var(--cream); } .section--sand { background: linear-gradient(180deg, var(--cream), var(--sand)); } .section--ink h1, .section--ink h2, .section--ink h3 { color: var(--paper); } .section--ink .muted, .section--ink .lede { color: rgba(252, 248, 240, 0.72); } .section--ink .eyebrow { color: var(--accent-soft); } .section-head { max-width: 46ch; margin-bottom: var(--space-lg); } .section-head--center { margin-inline: auto; text-align: center; } .section-head .eyebrow { display: block; margin-bottom: var(--space-sm); } .section-head p { margin-top: var(--space-sm); } .stack > * + * { margin-top: var(--space-sm); } .stack-lg > * + * { margin-top: var(--space-md); } .divider { height: 1px; background: var(--line); border: 0; } /* 5. BUTTONS --------------------------------------------------------- */ .btn { --btn-bg: var(--ink); --btn-fg: var(--paper); display: inline-flex; align-items: center; justify-content: center; gap: 0.6rem; padding: 1.05rem 2rem; background: var(--btn-bg); color: var(--btn-fg); font-family: var(--font-sans); font-weight: 600; font-size: 0.82rem; letter-spacing: 0.16em; text-transform: uppercase; border: 1px solid var(--btn-bg); border-radius: var(--radius); transition: transform 0.35s var(--ease), background-color 0.35s var(--ease), color 0.35s var(--ease), box-shadow 0.35s var(--ease); will-change: transform; } .btn:hover { transform: translateY(-2px); box-shadow: var(--shadow-soft); } .btn:active { transform: translateY(0); } .btn--lg { padding: 1.25rem 2.6rem; font-size: 0.86rem; } .btn--block { display: flex; width: 100%; } .btn--ghost { --btn-bg: transparent; --btn-fg: var(--ink); border-color: var(--ink); } .btn--ghost:hover { --btn-bg: var(--ink); --btn-fg: var(--paper); } .btn--light { --btn-bg: var(--paper); --btn-fg: var(--ink); border-color: var(--paper); } .btn--on-ink { --btn-bg: var(--paper); --btn-fg: var(--ink); border-color: var(--paper); } /* Arrow that nudges on hover — added to CTA buttons by . */ .btn .btn-arrow { display: inline-block; transition: transform 0.35s var(--ease); } .btn:hover .btn-arrow { transform: translateX(4px); } .cta-row { display: flex; flex-wrap: wrap; align-items: center; gap: var(--space-md); } .cta-micro { font-size: var(--step--1); letter-spacing: 0.04em; color: var(--muted); } .section--ink .cta-micro { color: rgba(251, 249, 245, 0.6); } /* 6. HEADER / FOOTER ----------------------------------------------- */ .site-header { position: fixed; inset: 0 0 auto 0; z-index: 100; height: var(--header-h); display: flex; align-items: center; background: transparent; transition: background-color 0.4s var(--ease), box-shadow 0.4s var(--ease), height 0.4s var(--ease); } .site-header.is-stuck { height: 62px; background: rgba(251, 249, 245, 0.88); backdrop-filter: saturate(160%) blur(14px); -webkit-backdrop-filter: saturate(160%) blur(14px); box-shadow: 0 1px 0 var(--line); } .site-header .container { display: flex; align-items: center; justify-content: space-between; gap: var(--space-md); } .brand-mark { display: inline-flex; align-items: baseline; gap: 0.5ch; font-family: var(--font-display); font-size: 1.05rem; letter-spacing: 0.02em; line-height: 1.05; color: var(--ink); } .brand-mark strong { font-weight: 500; } .brand-mark .accent-word { font-style: italic; color: var(--accent); font-size: 0.95em; } .brand-mark img { max-height: 34px; width: auto; } /* Header CTA is a touch smaller */ .site-header .container { gap: var(--space-sm); } .site-header .btn { padding: 0.8rem 1.4rem; font-size: 0.72rem; white-space: nowrap; } @media (max-width: 600px) { .site-header .btn { padding: 0.72rem 1.05rem; font-size: 0.64rem; letter-spacing: 0.1em; } .brand-mark { font-size: 0.9rem; flex-wrap: wrap; gap: 0 0.5ch; max-width: 42vw; } } .site-footer { background: var(--ink); color: rgba(251, 249, 245, 0.7); padding-block: var(--space-xl) var(--space-lg); font-size: var(--step--1); } .site-footer a:hover { color: var(--paper); } .footer-grid { display: flex; flex-wrap: wrap; justify-content: space-between; gap: var(--space-lg); align-items: flex-start; } .footer-brand { font-family: var(--font-display); font-size: 1.4rem; color: var(--paper); max-width: 20ch; line-height: 1.15; } .footer-links { display: flex; gap: var(--space-lg); flex-wrap: wrap; } .footer-links a { display: block; padding: 0.15rem 0; } .footer-bottom { margin-top: var(--space-xl); padding-top: var(--space-md); border-top: 1px solid rgba(251, 249, 245, 0.14); display: flex; flex-wrap: wrap; gap: var(--space-sm) var(--space-lg); justify-content: space-between; color: rgba(251, 249, 245, 0.45); } .footer-disclaimer { margin-top: var(--space-md); max-width: 70ch; color: rgba(251, 249, 245, 0.4); font-size: 0.78rem; line-height: 1.6; } /* 7. COMPONENTS -------------------------------------------------- */ /* Classic VSL hero — centered hook · video · CTA */ .vsl-hero { text-align: center; padding-block: calc(var(--header-h) + var(--space-xl)) var(--space-2xl); } .vsl-hero .container { max-width: 940px; } .vsl-hero .eyebrow { display: block; margin-bottom: var(--space-md); } .vsl-hero h1 { margin-bottom: var(--space-md); } /* Editorial italic accent on the second half of a headline */ h1 em, h2 em, .h-display em { font-style: italic; color: var(--accent); font-weight: 400; } .section--ink h1 em, .section--ink h2 em { color: var(--accent-soft); } .vsl-hero .lede { max-width: 44ch; margin-inline: auto; } .vsl-hero .vsl-shell { margin-top: var(--space-xl); } .vsl-hero .vsl-caption { margin-top: var(--space-md); } .vsl-hero .cta-row { margin-top: var(--space-lg); } .vsl-hero .cta-micro { margin-top: var(--space-md); } .cta-row--center { justify-content: center; } /* Landing page: keep section intros + CTAs centered throughout */ .lp .section-head--center p { margin-inline: auto; } /* "In short" pillars */ .pillars { display: grid; grid-template-columns: repeat(4, 1fr); gap: var(--space-md); margin-block: var(--space-lg) var(--space-xl); text-align: center; } .pillars > div { padding-top: var(--space-sm); border-top: 2px solid var(--ink); } .pillars b { display: block; font-family: var(--font-display); font-weight: 400; font-size: var(--step-1); margin-bottom: 0.35rem; } .pillars span { font-size: var(--step--1); } .logos--center { justify-content: center; } /* Legacy two-column hero (kept for reference / other pages) */ .hero-grid { display: grid; grid-template-columns: 1.05fr 0.95fr; gap: clamp(2rem, 6vw, 5rem); align-items: center; } .hero-copy .eyebrow { display: block; margin-bottom: var(--space-md); } .hero-copy h1 { margin-bottom: var(--space-md); } .hero-copy .lede { max-width: 42ch; } .hero-copy .cta-row { margin-top: var(--space-lg); } .hero-copy .cta-micro { margin-top: var(--space-md); } /* Device mockups */ .mockups { position: relative; } .device { background: var(--white); border-radius: 14px; box-shadow: var(--shadow-lift); overflow: hidden; border: 1px solid var(--line); } .device--desktop { border-radius: 12px; } .device--desktop .device-bar { height: 34px; background: var(--cream); border-bottom: 1px solid var(--line); display: flex; align-items: center; gap: 6px; padding-inline: 14px; } .device--desktop .device-bar i { width: 9px; height: 9px; border-radius: 50%; background: var(--sand); display: block; } .device--phone { position: absolute; right: 0; bottom: -12%; width: 30%; min-width: 148px; max-width: 190px; border-radius: 26px; border: 6px solid var(--ink); box-shadow: var(--shadow-lift); } .device-screen { display: block; width: 100%; background: var(--paper); } /* Scale the CSS mock-site down when it renders inside a phone frame. */ .device--phone .mocksite__hero { padding: 12px 12px 16px; } .device--phone .mocksite__nav { font-size: 7px; } .device--phone .mocksite__nav span { gap: 5px; } .device--phone .mocksite__title { font-size: 15px; margin: 12px 0 6px; } .device--phone .mocksite__sub { font-size: 7px; } .device--phone .mocksite__pill { font-size: 6px; padding: 5px 9px; margin-top: 9px; } .device--phone .mocksite__row { padding: 10px 12px 14px; gap: 5px; } /* Placeholder frame (used when an image path is not yet set) */ .ph { position: relative; display: flex; align-items: center; justify-content: center; text-align: center; padding: 1.5rem; background: repeating-linear-gradient(45deg, var(--cream) 0 12px, var(--paper) 12px 24px); color: var(--muted); font-size: 0.72rem; letter-spacing: 0.14em; text-transform: uppercase; aspect-ratio: 16 / 10; } .ph--phone { aspect-ratio: 9 / 19; } .ph span { background: var(--paper); padding: 0.4rem 0.75rem; border: 1px solid var(--line); } /* Editorial "mock website" rendered in pure CSS for the hero + showcase. No images required — it still looks like a premium site. */ .mocksite { background: var(--paper); color: var(--ink); } .mocksite__hero { padding: 20px 20px 26px; background: linear-gradient(160deg, var(--cream), var(--sand)); } .mocksite__nav { display: flex; justify-content: space-between; align-items: center; font-family: var(--font-display); font-size: 11px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--ink-soft); } .mocksite__nav b { font-weight: 500; letter-spacing: 0.18em; } .mocksite__nav span { display: flex; gap: 10px; opacity: 0.6; } .mocksite__title { font-family: var(--font-display); font-size: clamp(20px, 3.4vw, 34px); line-height: 1.04; margin: 22px 0 10px; letter-spacing: -0.02em; } .mocksite__sub { font-size: 10px; letter-spacing: 0.06em; color: var(--muted); max-width: 30ch; } .mocksite__pill { display: inline-block; margin-top: 14px; padding: 7px 14px; background: var(--ink); color: var(--paper); font-size: 8px; letter-spacing: 0.2em; text-transform: uppercase; } .mocksite__row { display: grid; grid-template-columns: repeat(3, 1fr); gap: 8px; padding: 16px 20px 22px; } .mocksite__card { aspect-ratio: 3/4; background: var(--cream); border: 1px solid var(--line); } .mocksite__card:nth-child(2) { background: var(--sand); } /* Problem cards */ .grid-2 { display: grid; grid-template-columns: repeat(2, 1fr); gap: var(--space-md); } .grid-3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: var(--space-md); } .grid-4 { display: grid; grid-template-columns: repeat(4, 1fr); gap: var(--space-md); } .pcard { padding: var(--space-md); background: var(--paper); border-top: 2px solid var(--ink); } .section--cream .pcard, .section--sand .pcard { background: rgba(255, 255, 255, 0.55); } .pcard h3 { margin-bottom: 0.4rem; font-size: var(--step-0); font-weight: 600; font-family: var(--font-sans); } .pcard p { font-size: var(--step--1); color: var(--ink-soft); } /* Showcase */ .showcase-item { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(1.5rem, 5vw, 4rem); align-items: center; padding-block: var(--space-xl); } .showcase-item + .showcase-item { border-top: 1px solid var(--line); } .showcase-item:nth-child(even) .showcase-visual { order: 2; } .showcase-meta .eyebrow { display: block; margin-bottom: var(--space-sm); } .showcase-meta h3 { font-family: var(--font-display); font-size: var(--step-2); font-weight: 400; margin-bottom: var(--space-sm); } .showcase-visual { position: relative; } .demo-tag { display: inline-flex; align-items: center; gap: 0.5ch; font-size: 0.64rem; letter-spacing: 0.18em; text-transform: uppercase; color: var(--muted); margin-top: var(--space-sm); } .demo-tag::before { content: ""; width: 6px; height: 6px; background: var(--accent); border-radius: 50%; } /* Steps */ .steps { counter-reset: step; display: grid; gap: 0; } .step { display: grid; grid-template-columns: minmax(80px, 0.4fr) 1fr; gap: var(--space-lg); padding-block: var(--space-lg); border-top: 1px solid var(--line); } .step:last-child { border-bottom: 1px solid var(--line); } .step__num { font-family: var(--font-display); font-size: var(--step-3); color: var(--accent); line-height: 1; } .step__body h3 { margin-bottom: 0.5rem; } .step__body p { color: var(--ink-soft); max-width: 52ch; } .step__body ul { margin: var(--space-sm) 0 0; padding-left: 1.1rem; color: var(--ink-soft); font-size: var(--step--1); } .step__body li { margin-block: 0.2rem; } .step__callout { display: inline-block; margin-top: var(--space-sm); font-family: var(--font-display); font-size: var(--step-1); } /* Feature list ("What's included") */ .features { columns: 2; column-gap: var(--space-xl); list-style: none; padding: 0; } .features li { break-inside: avoid; padding: 0.7rem 0 0.7rem 1.8rem; border-bottom: 1px solid var(--line); position: relative; font-size: var(--step--1); } .features li::before { content: ""; position: absolute; left: 0; top: 1.15rem; width: 10px; height: 6px; border-left: 1.5px solid var(--accent); border-bottom: 1.5px solid var(--accent); transform: rotate(-45deg); } /* Booking platforms */ .logos { display: flex; flex-wrap: wrap; gap: var(--space-sm); } .logo-chip { padding: 0.85rem 1.4rem; border: 1px solid var(--line); background: var(--paper); font-size: 0.8rem; letter-spacing: 0.08em; color: var(--ink-soft); display: inline-flex; align-items: center; gap: 0.6ch; } .section--cream .logo-chip { background: rgba(255,255,255,0.6); } .logo-chip img { max-height: 22px; width: auto; } .frontdoor { display: grid; grid-template-columns: repeat(3, 1fr); gap: var(--space-md); margin-top: var(--space-lg); text-align: center; } .frontdoor > div { padding: var(--space-md); border-top: 2px solid var(--ink); } .frontdoor h4 { font-family: var(--font-display); font-weight: 400; font-size: var(--step-1); margin-bottom: 0.3rem; } /* Price / risk reversal */ .price-hero { text-align: center; } .price-figure { font-family: var(--font-display); font-size: var(--step-5); line-height: 0.9; letter-spacing: -0.03em; } .risk-flow { display: flex; flex-wrap: wrap; justify-content: center; align-items: stretch; gap: 0; margin-block: var(--space-lg); } .risk-step { flex: 1 1 200px; max-width: 260px; padding: var(--space-md); text-align: center; border: 1px solid rgba(251, 249, 245, 0.2); } .risk-step + .risk-step { border-left: 0; } .risk-step b { font-family: var(--font-display); font-weight: 400; font-size: var(--step-2); display: block; } .risk-step span { font-size: var(--step--1); letter-spacing: 0.14em; text-transform: uppercase; color: rgba(251,249,245,0.6); } /* Who it's for */ .fit-grid { display: grid; grid-template-columns: 1fr 1fr; gap: var(--space-lg); } .fit-col { padding: var(--space-lg); background: var(--paper); border-top: 2px solid var(--ink); } .fit-col--no { border-top-color: var(--line); } .fit-col h3 { font-family: var(--font-sans); font-weight: 600; font-size: var(--step-0); text-transform: uppercase; letter-spacing: 0.1em; margin-bottom: var(--space-sm); } .fit-list { list-style: none; padding: 0; } .fit-list li { padding: 0.55rem 0 0.55rem 1.8rem; position: relative; border-bottom: 1px solid var(--line); font-size: var(--step--1); } .fit-list li::before { position: absolute; left: 0; top: 0.5rem; font-family: var(--font-sans); } .fit-list--yes li::before { content: "✓"; color: var(--ok); } .fit-list--no li::before { content: "×"; color: var(--muted); font-size: 1.1em; } /* VSL */ .vsl-shell { max-width: 940px; margin-inline: auto; } .vsl-frame { position: relative; aspect-ratio: 16 / 9; background: var(--ink); border-radius: var(--radius-lg); overflow: hidden; box-shadow: var(--shadow-lift); } .vsl-frame > iframe, .vsl-frame > video, .vsl-frame > .wistia_embed, .vsl-frame > .wistia_responsive_padding { position: absolute; inset: 0; width: 100% !important; height: 100% !important; border: 0; } .vsl-placeholder { position: absolute; inset: 0; display: flex; flex-direction: column; align-items: center; justify-content: center; gap: var(--space-sm); color: rgba(251, 249, 245, 0.85); text-align: center; padding: var(--space-lg); background: radial-gradient(circle at 50% 40%, rgba(156, 98, 68, 0.25), transparent 60%), var(--ink); } .vsl-play { width: 74px; height: 74px; flex: none; border-radius: 50%; border: 1px solid rgba(251, 249, 245, 0.5); display: grid; place-items: center; transition: transform 0.3s var(--ease), background-color 0.3s var(--ease); } .vsl-placeholder:hover .vsl-play { transform: scale(1.06); background: rgba(251, 249, 245, 0.12); } .vsl-play::after { content: ""; border-style: solid; border-width: 10px 0 10px 16px; border-color: transparent transparent transparent var(--paper); margin-left: 4px; } .vsl-note { font-size: 0.7rem; letter-spacing: 0.16em; text-transform: uppercase; color: rgba(251, 249, 245, 0.5); } .vsl-caption { text-align: center; margin-top: var(--space-md); } /* FAQ */ .faq { max-width: var(--container-narrow); margin-inline: auto; } .faq-item { border-bottom: 1px solid var(--line); } .faq-item:first-child { border-top: 1px solid var(--line); } .faq-q { width: 100%; display: flex; justify-content: space-between; align-items: center; gap: var(--space-md); padding: var(--space-md) 0; background: none; border: 0; text-align: left; font-family: var(--font-display); font-size: var(--step-1); font-weight: 400; color: var(--ink); } .faq-icon { position: relative; width: 16px; height: 16px; flex: none; } .faq-icon::before, .faq-icon::after { content: ""; position: absolute; inset: 50% 0 auto 0; height: 1.5px; background: var(--ink); transition: transform 0.3s var(--ease); } .faq-icon::after { transform: rotate(90deg); } .faq-item[open] .faq-icon::after { transform: rotate(0); } .faq-a { overflow: hidden; } .faq-a p { padding-bottom: var(--space-md); color: var(--ink-soft); max-width: 62ch; } details.faq-item > summary { list-style: none; } details.faq-item > summary::-webkit-details-marker { display: none; } /* Testimonials */ .tstms { display: grid; grid-template-columns: repeat(2, 1fr); gap: var(--space-md); } .tstm { padding: var(--space-lg); background: var(--paper); border: 1px solid var(--line); display: flex; flex-direction: column; gap: var(--space-md); } .tstm blockquote { font-family: var(--font-display); font-size: var(--step-1); line-height: 1.35; } .tstm figcaption { display: flex; align-items: center; gap: var(--space-sm); margin-top: auto; } .tstm figcaption img { width: 44px; height: 44px; border-radius: 50%; object-fit: cover; } .tstm .who b { display: block; font-family: var(--font-sans); font-size: 0.9rem; } .tstm .who span { font-size: 0.78rem; color: var(--muted); } .tstm-empty { grid-column: 1 / -1; text-align: center; padding: var(--space-2xl) var(--space-lg); border: 1px dashed var(--line); color: var(--muted); } .tstm-empty p { max-width: 44ch; margin-inline: auto; margin-top: var(--space-xs); } /* Booking embed */ .booking-shell { max-width: 900px; margin-inline: auto; } .booking-frame { min-height: 640px; border: 1px solid var(--line); border-radius: var(--radius-lg); overflow: hidden; background: var(--paper); } .booking-frame iframe { width: 100%; min-height: 640px; border: 0; display: block; } .booking-placeholder { min-height: 480px; display: flex; flex-direction: column; align-items: center; justify-content: center; text-align: center; gap: var(--space-sm); padding: var(--space-xl); border: 1px dashed var(--line); border-radius: var(--radius-lg); color: var(--muted); } .booking-points { display: grid; grid-template-columns: repeat(4, 1fr); gap: var(--space-md); margin-top: var(--space-lg); text-align: center; } .booking-points div { padding-top: var(--space-sm); border-top: 2px solid var(--ink); } .booking-points b { font-family: var(--font-display); font-weight: 400; font-size: var(--step-1); display: block; } /* Cost of waiting — quiet, text-forward pain section */ .cost-copy { max-width: 60ch; margin-inline: auto; text-align: center; } .cost-copy p + p { margin-top: var(--space-sm); } .cost-copy .pull { font-family: var(--font-display); font-size: var(--step-2); line-height: 1.2; margin-top: var(--space-md); } .cost-copy .pull em { font-style: italic; color: var(--accent); } /* Why work with us */ .why-grid { display: grid; grid-template-columns: 0.85fr 1.15fr; gap: clamp(1.5rem, 5vw, 4rem); align-items: center; } .why-photo { aspect-ratio: 4 / 5; background: var(--sand); border: 1px solid var(--line); overflow: hidden; } .why-photo img { width: 100%; height: 100%; object-fit: cover; } .why-list { list-style: none; padding: 0; margin-top: var(--space-md); } .why-list li { padding: var(--space-sm) 0; border-top: 1px solid var(--line); display: grid; grid-template-columns: auto 1fr; gap: 0.9rem; align-items: baseline; } .why-list li:last-child { border-bottom: 1px solid var(--line); } .why-list .n { font-family: var(--font-display); color: var(--accent); font-size: 0.95rem; } .why-list b { font-weight: 600; } .why-list span { color: var(--ink-soft); font-size: var(--step--1); display: block; } /* Lead magnet opt-in */ .leadmag { max-width: 680px; margin-inline: auto; text-align: center; } .leadmag h2 { font-size: var(--step-2); margin: var(--space-xs) 0 var(--space-sm); } .leadmag form { display: flex; gap: 0.6rem; margin-top: var(--space-lg); } .leadmag input { flex: 1 1 0; min-width: 0; padding: 0.95rem 1rem; background: var(--paper); border: 1px solid var(--line); border-radius: var(--radius); color: var(--ink); } .leadmag input:focus { outline: none; border-color: var(--ink); background: var(--white); } .leadmag .btn { flex: none; } .leadmag__status { margin-top: var(--space-sm); font-size: 0.85rem; min-height: 1.2em; } .leadmag__status.is-error { color: var(--err); } .leadmag__status.is-ok { color: var(--ok); } .leadmag__fineprint { margin-top: var(--space-sm); font-size: 0.75rem; color: var(--muted); } @media (max-width: 620px) { .why-grid { grid-template-columns: 1fr; } .why-photo { max-width: 320px; margin-inline: auto; } .leadmag form { flex-direction: column; } .leadmag .btn { width: 100%; } } /* 9. APPLICATION FORM ------------------------------------------- */ .apply-wrap { min-height: 100vh; display: grid; grid-template-columns: 1fr; } .apply-main { padding-block: calc(var(--header-h) + var(--space-xl)) var(--space-2xl); } .apply-shell { max-width: 640px; margin-inline: auto; } .progress { display: flex; gap: 6px; margin-bottom: var(--space-lg); } .progress span { flex: 1; height: 3px; background: var(--line); overflow: hidden; } .progress span.is-done { background: var(--ink); } .progress span.is-active { background: var(--accent); } .apply-step { display: none; animation: fade 0.5s var(--ease); } .apply-step.is-current { display: block; } .apply-step > .eyebrow { display: block; margin-bottom: var(--space-2xs); } .apply-step > h2 { font-size: var(--step-2); margin-bottom: var(--space-lg); } .field { margin-bottom: var(--space-md); } .field > label { display: block; font-size: 0.78rem; font-weight: 600; letter-spacing: 0.08em; text-transform: uppercase; color: var(--ink-soft); margin-bottom: 0.45rem; } .field .req { color: var(--accent); } .field input[type="text"], .field input[type="email"], .field input[type="tel"], .field input[type="url"], .field select, .field textarea { width: 100%; padding: 0.95rem 1rem; background: var(--paper); border: 1px solid var(--line); border-radius: var(--radius); color: var(--ink); transition: border-color 0.25s var(--ease), background-color 0.25s var(--ease); } .field input:focus, .field select:focus, .field textarea:focus { outline: none; border-color: var(--ink); background: var(--white); } .field textarea { min-height: 120px; resize: vertical; } .field-row { display: flex; gap: 1rem; } .field-row > .field { flex: 1 1 0; min-width: 0; } .field-error { display: block; margin-top: 0.4rem; font-size: 0.78rem; color: var(--err); } .field.has-error input, .field.has-error select, .field.has-error textarea { border-color: var(--err); } /* Choice chips (radio / business type) */ .choices { display: flex; flex-wrap: wrap; gap: 0.5rem; } .choice { position: relative; } .choice input { position: absolute; opacity: 0; inset: 0; cursor: pointer; } .choice span { display: block; padding: 0.7rem 1.1rem; border: 1px solid var(--line); border-radius: var(--radius); font-size: 0.85rem; transition: all 0.2s var(--ease); background: var(--paper); } .choice input:checked + span { border-color: var(--ink); background: var(--ink); color: var(--paper); } .choice input:focus-visible + span { outline: 2px solid var(--accent); outline-offset: 2px; } .apply-nav { display: flex; justify-content: space-between; align-items: center; gap: var(--space-md); margin-top: var(--space-xl); } .apply-nav .btn--back { background: none; border: 0; color: var(--muted); text-transform: uppercase; letter-spacing: 0.14em; font-size: 0.75rem; font-weight: 600; padding: 0.5rem; } .apply-nav .btn--back:hover { color: var(--ink); } .apply-nav .btn--back[hidden] { visibility: hidden; } .apply-aside { font-size: var(--step--1); color: var(--muted); text-align: center; margin-top: var(--space-md); } .form-status { margin-top: var(--space-md); font-size: 0.85rem; } .form-status.is-error { color: var(--err); } /* Success / book pages */ .centered-hero { min-height: 70vh; display: flex; flex-direction: column; justify-content: center; align-items: center; text-align: center; padding-block: calc(var(--header-h) + var(--space-xl)) var(--space-2xl); } .centered-hero h1 { font-size: var(--step-4); margin-bottom: var(--space-md); } .centered-hero .lede { max-width: 48ch; } .next-box { margin-top: var(--space-xl); padding: var(--space-lg); border: 1px solid var(--line); background: var(--paper); max-width: 460px; width: 100%; } .next-box h2 { font-size: var(--step-1); margin-bottom: var(--space-sm); } /* 10. UTILITIES / MOTION --------------------------------------- */ .text-center { text-align: center; } .mt-0 { margin-top: 0; } .mt-md { margin-top: var(--space-md); } .mt-lg { margin-top: var(--space-lg); } .mb-lg { margin-bottom: var(--space-lg); } .nowrap { white-space: nowrap; } [hidden] { display: none !important; } .visually-hidden { position: absolute !important; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0; } /* Reveal is only armed once JS adds .js to . With JS disabled or broken, every [data-reveal] stays fully visible — the funnel never renders blank. */ .js [data-reveal] { opacity: 0; transform: translateY(24px); transition: opacity 0.8s var(--ease), transform 0.8s var(--ease); } .js [data-reveal].is-visible { opacity: 1; transform: none; } [data-reveal][data-reveal-delay="1"] { transition-delay: 0.08s; } [data-reveal][data-reveal-delay="2"] { transition-delay: 0.16s; } [data-reveal][data-reveal-delay="3"] { transition-delay: 0.24s; } @keyframes fade { from { opacity: 0; transform: translateY(10px); } to { opacity: 1; transform: none; } } @media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } *, *::before, *::after { animation-duration: 0.001ms !important; transition-duration: 0.001ms !important; } .js [data-reveal] { opacity: 1; transform: none; } } /* 11. RESPONSIVE --------------------------------------------- */ @media (max-width: 1024px) { .hero-grid { grid-template-columns: 1fr; gap: var(--space-xl); } .hero-copy .lede { max-width: 52ch; } .device--phone { width: 26%; right: 0; } } @media (max-width: 860px) { :root { --space-2xl: 4.5rem; --space-3xl: 6rem; } .grid-3, .grid-4 { grid-template-columns: repeat(2, 1fr); } .frontdoor { grid-template-columns: 1fr; } .showcase-item { grid-template-columns: 1fr; padding-block: var(--space-lg); } .showcase-item:nth-child(even) .showcase-visual { order: 0; } .fit-grid { grid-template-columns: 1fr; } .tstms { grid-template-columns: 1fr; } .booking-points { grid-template-columns: repeat(2, 1fr); } .features { columns: 1; } .pillars { grid-template-columns: repeat(2, 1fr); } .risk-step { flex-basis: 100%; max-width: none; border-left: 1px solid rgba(251,249,245,0.2); } } @media (max-width: 560px) { :root { --header-h: 64px; } .grid-2, .grid-3, .grid-4 { grid-template-columns: 1fr; } /* Mobile VSL hero: hook + video + CTA tight, minimal scrolling. */ .vsl-hero { padding-block: calc(var(--header-h) + 0.75rem) var(--space-xl); } .vsl-hero .h-display { font-size: clamp(2rem, 1.6rem + 4.5vw, 2.55rem); line-height: 1.08; } .hero-copy .h-display { font-size: clamp(2.3rem, 1.9rem + 5.5vw, 3rem); line-height: 1.05; } .vsl-hero .eyebrow { margin-bottom: var(--space-sm); } .vsl-hero h1 { margin-bottom: var(--space-sm); } .vsl-hero .lede { font-size: 0.98rem; line-height: 1.4; max-width: 34ch; } .vsl-hero .vsl-shell { margin-top: var(--space-md); } .vsl-hero .vsl-caption { margin-top: var(--space-sm); font-size: 0.85rem; } .vsl-hero .cta-row { margin-top: var(--space-md); } .pillars { grid-template-columns: 1fr; gap: var(--space-sm); } .hero-copy h1 { margin-bottom: var(--space-sm); } .hero-copy .eyebrow { margin-bottom: var(--space-sm); } .hero-copy .lede { font-size: 1.05rem; line-height: 1.45; } .hero-copy .cta-row { margin-top: var(--space-md); } .mockups { margin-top: var(--space-sm); } /* Full-width CTAs in content areas only — never the header button. */ .cta-row { flex-direction: column; align-items: stretch; } .cta-row cta-button { display: block; } .cta-row > .btn, .cta-row cta-button .btn, .next-box .btn { width: 100%; } .cta-row .cta-micro { text-align: center; } .step { grid-template-columns: 1fr; gap: var(--space-sm); } .step__num { font-size: var(--step-2); } .booking-points { grid-template-columns: 1fr; } .field-row { flex-direction: column; gap: 0; } .device--phone { position: static; width: 55%; margin: -18% auto 0; } .price-figure { font-size: var(--step-4); } }